Cut Through The AI Chaos

I help CEOs and exec teams leverage AI to transform their companies
and dodge the chaotic hype that wastes time and money

Chris Parsons

Try my newsletter above to access dozens of high resolution guides

Plus get practical AI advice for CEOs and exec teams, delivered weekly.

"From where we were in February to where we are now, there's a complete difference. The majority of engineering is completely converted. We see a stark difference now."

Read the Instem case study →

"Chris helped us build a production LLM meal generator that made our customers happier and increased revenue. Our AI system reduced customer plan changes by 30% (meaning happier customers) and increased basket usage by 14% (meaning more revenue per customer)."

Read full case study →

"We were recommended some large organisations for AI training. But in the end, we used Chris, and he's been great. We've had some fantastic outcomes so far."

Read the VenturEd case study →

"The team and I have really benefited from and enjoyed working with Chris. He has worked cross functionally to raise our organisational AI maturity, increasing both our internal productivity and effectiveness, and clarifying the path to production for our agentic tooling. Would recommend as a great way to augment internal capabilities."

Read the Genomics case study →

More About Chris

Chris Parsons

I've been a CTO and founder. I've scaled companies whilst building production AI systems and transformed delivery using AI tools.

5
Startups Founded
2
Startups VC-backed
$1M+
ARR Bootstrapped
4
AI Systems Shipped to Production

Experienced Tech Founder

Scaled teams from 5-50. Built agencies, B2B, and B2C startups. VC-backed and bootstrapped experience.

AI Systems Expert

Production AI systems with full evaluation frameworks, not demos. Real systems serving 500K+ users.

Delivers Fast

25 years in tech leadership. I go into organisations and deliver value fast, for leaders who need results now.

What Leaders Say

"Fantastic at building self-sufficient teams and giving them what they need."

"Chris has a wealth of experience on both the CTO side and the AI-enablement side. He's fun to work with, thoughtful and sitting at the cutting edge."

"If you're looking for someone to help build a great team, or you need someone experienced to help develop a sound tech strategy, I would thoroughly recommend Chris."

"Chris has helped me and my teams stay up to date and re-imagine what is possible. He's demonstrated novel ways to get the most out of the new technology on many occasions."

"Chris is an invaluable part of the UK AI ecosystem."

"Great person to go to to work out what really works and what doesn't in AI for software development and the wider business."

I learn in public and share everything I discover

Webinars

Next webinar coming soon

Hype-free AI deep-dives for leaders. Every past session is written up in full, and the next date lands in the newsletter first

Read the write-ups →

Latest Speaking Event

Øredev 2026: November 2026

AI Has a People Problem

Read about talk → See all talks →

Production AI Systems

Three evaluation frameworks built

From Cherrypick's meal generator to complex internal tools, I build systems with robust evaluation from day one

Read case study →

"I joined Chris's webinar on using Claude skills to run parts of his business and it genuinely blew my mind. I spent the entire weekend trying to get AI to run my life as well."

"I highly recommend Chris Parsons' AI webinars, they are at the cutting-edge, while at the same time incredibly grounded and practical."

"Chris's AI webinars are incredibly human."

Latest Articles

Bots Are Not People

November 2026
Bots Are Not People
Every week, I try and have a day without meetings. On these days I relish the peace and quiet and try and get some serious experimentation and learning done with AI. I might be building new things, or reading articles, or just clearing the decks to help me focus the rest of the week.
Read more →

AI Has a People Problem

November 2026
AI Has a People Problem

This page is based on my talk at Øredev in Malmö on 4 November 2026. You can see the slides here.

The AI tools work. People have been trained. The strategy has been signed off. Yet many rollouts stall when teams try to change how they actually work.

Slide: 'Has your rollout stalled?' A rocket sits on the launch pad with tools, training, strategy and licences all ticked off, while the people around it shrug.

When I went back through my client conversations, the obstacles were rarely about whether the technology could do the job. They were about what the change meant for the people doing it.

Read more →

Seven AWML Findings in Yegge's Design

October 2026
Seven AWML Findings in Yegge's Design
Steve Yegge published The Counting House this week, a design for letting cheap AI models handle customer service one kind of case at a time. He calls it a postcard introduction, and it is a good design, so I drew it in AWML to test both the modelling language and the design. An evening of drawing turned up seven findings, before anyone built anything.
Read more →

Your Board's Asking About AI. Your Team's Waiting for Direction.

Join hundreds of leaders getting weekly AI insights that actually work now